Recognized globally as a leading source of color expertise, Pantone Color Institute provides color insights and solutions; collaborating with our clients to strategically address color challenges and develop a color and design approach consistent with their brand vision.

Pantone Color Institute can guide you through the development of a color strategy that fits your company’s unique needs in the following and more:

• Color trend forecasting 

• Brand color development  

 • Custom color solutions

 • Product palette selection

Color Consulting Services


Color is a critical element of the design process, increasing brand recognition by 87% and influencing up to 85% of product purchases. Pantone Color Institute provides trusted color leadership. We can develop a comprehensive set of solutions that leverages the power of color, increasing color confidence and achieving brand goals.

Pantone Color Institute solutions include:

• Defining the Right Brand Color

• Brand Color Standards Accuracy and Achievability

• Brand Color Stories – Tying Color Psychology Messaging to Brand Values

Color Trends + Education

Explore Color’s Changing Landscape

Pantone Color Institute offers a range of color trend forecasting publications and educational color books which provide unique inspiration and insight. Our PANTONEVIEW and VIEWPOINT COLOUR trend books spotlight macro design trends and their influence on color, material and surface finish application across lifestyle design and market specific 6 – 24 months ahead. Our collection of color education books contains significant color learnings, explore color fundamentals, color messages and meanings, and how color can be used to create a mood or evoke a feeling as well as the role of color throughout history.

• PANTONEVIEW and VIEWPOINT COLOUR are the only trend forecasts where color comes first

• VIEWPOINT COLOUR is the only global magazine singularly devoted to color for design professionals

Learn More About Our Color Trend and Education Books

Our collection of color education books contain unique color insights and explore the fundamentals of color, color messages and meanings, and how color can be used to create a mood or evoke a feeling, as well as the role of color throughout history.

Meet Our Color Experts

Our color experts serve clients all around the world, touching every creative discipline and every level of the marketplace.