NEW COLORS AND OLD GUIDES MEAN YOU COULD BE MISSING OUT. FIND YOUR GUIDE TO SEE IF YOU'RE MISSING COLOR.
If you haven’t upgraded your Pantone Guides and books for several years, your colors are no longer meeting full market demand nor are they reliably accurate.
AGING EFFECTS: IS MY COLOR THE RIGHT COLOR?
Pantone guides and books are produced using the highest manufacturing standards. In each edition, we ensure:
- Highly-regulated ink formula consistency
- Printed on the most popular commercial-grade 100 lb and 80 lb text weight stocks
- Carefully monitored for imperfections during the production process
However, our guides will not last forever. Due to handling, fading, and aging, your colors will appear inaccurate over time. That’s why we recommend replacing your guides every 12 - 18 months, depending on your usage case and storage habits:
- Handling = Smearing and removing pigment due to natural oils on fingertips
- Pages rubbing together = Scratching or removing pigment
- Light exposure = Fading
- Paper aging = Yellowing effects
- Ambient moisture = Accelerating paper aging
Pantone recommends replacing guides and books every 12 - 18 months, as normal usage and exposure will render your colors inaccurate.
PRODUCTION GUIDES: IS MY VENDOR LOOKING AT THE SAME COLOR?
One of the biggest design frustrations is the circle of rework that goes into getting the right color. We’ve all been there. Why is it so challenging? There are many reasons, but an easy one is that your production partners are using old guides.
If your guide is new but your printer’s guide is even just a few years older, then your colors will no longer accurately match, which can cause:
- Miscommunication (ex: “Why can’t they match my color?”)
- Frustration (ex: “The Brand rejected the sample again.”)
- Unnecessary reworks (ex: “We can’t accept this sample, please resend…again”)
- Cost in shipping approval samples (ex: “Please ship Priority Overnight, the final sample was due three weeks ago.”)
- Loss of time (ex: “We’re going to miss the launch date if the sample can’t be approved.”)
- Dissatisfaction (ex: “Ask the Brand if they can accept a Running Change.”)
- And ultimately, Reluctant Acceptance (ex: “This is the best match possible.”)
So, if you use Pantone Products to specify or approve colors with your design or production partners, then you might want to encourage them to keep their guides up to date as well (e.g. buy them at the same time).