Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – across various materials and finishes for graphics, fashion and product design. To learn more about our history, see About Us.
A. Different needs. Each system is designed to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors that will pop on shelf.
B. Different materials. The appearance of color can change based on the material on which it is produced. In fact, some colors are not achievable at all on a certain material. Having two systems helps to ensure that the colors included are achievable and reproducible based on the materials used.
All of our color libraries are highly curated and backed by scientific achievability to meet market and manufacturing needs. Our systems are globally available, so when a designer in New York City specifies a certain Pantone Color Number, the manufacturer in Shanghai immediately knows exactly which color they want – and how to achieve it. Even though they may not speak the same language, they both understand the global colors of Pantone.
When you see the words "PMS" you are using the graphics system.
To complement physical color matching and selection, Pantone offers a full suite of software and devices that make designing with Pantone a simple physical to digital process.
Pantone Connect is a digital platform providing designers, producers, and brand managers exclusive access to over 15,000 Pantone Colors – every Pantone Color in every Pantone Library! Packed with helpful tools to build, share, and save smart palettes, Pantone Connect inspires creativity and ensures consistency and accuracy in branding, fashion, and product design. Most importantly, it’s now the only way to bring all your market-relevant, in-demand Pantone Colors into your design workflow for use in your Adobe® design programs.
A brand’s color is critical to its identity – creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%.
In product development, the right color is the differentiating factor that can capture attention. It is also the most important design element for reflecting mood and style. The right color can sell products and ideas more effectively by 50-85%.
But, choosing the right color is only the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone color systems:
1: COLOR INTERPRETATION
We all interpret color in slightly different ways. Even something as seemingly specific as “Navy Blue” can mean noticeably different things to different people. Using a Pantone Color enables you to communicate your precise color requirements in a language that is recognized around the world.
2: MULTIPLE MATERIALS
The color you achieve in final production can vary based on the material – and so can your satisfaction with the results. Pantone’s digital tools and physical color references allow you to preview and adjust these results before production, helping you to avoid additional time and expense.
3: MULTIPLE SUPPLIERS
Working with more than one supplier can mean variations in processes and equipment, leading to color results that can vary significantly. Our physical, digital, and cloud-based color tools can ensure that your suppliers are all aiming at the same target, for consistent results across the board.
4: MULTIPLE PRODUCTION RUNS
Your color may be consistent throughout a production run, but will it match the run before it? Or the one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, no matter when or where it is produced.
We’ve added 315 new trend-relevant colors to the Pantone Fashion, Home + Interiors (FHI) System, which now offers 3,049 total colors textile and coated applications. Learn More
We’ve added 294 new trend-relevant colors to the Pantone graphics (PMS) system, which now offers 9,758 total colors. Learn More
We’ve launched Pantone Connect for Adobe Creative Cloud – access all the latest PMS and FHI color libraries digitally, in one convenient place. Learn More
Handling, light, humidity, and oil will cause colors to become inaccurate and you could be missing the latest market and trend-driven colors. How many colors are you missing?