Pantone Color Institute works with companies around the globe and across industries, providing actionable color information to help our clients increase their color confidence and achieve their goals.
DEFINING THE RIGHT BRAND COLOR
At every level of the marketplace, color establishes a brand image, instantly broadcasting the goal and vision of the brand or company it represents. The brand equity built around the thoughtful use of color has a singular ability to differentiate brand visual identity and immediately influence consumer engagement.
We can help select, define and refine your brand’s signature shade, to create something timeless and specially tailored to your brand or product.
BRAND COLOR ACCURACY AND ACHIEVABILITY
Brands use color to make an immediate connection and a consistently maintained brand color can become iconic. Custom Color standards are the tools that ensure accurate communication of a color to achieve that consistency.
We work with brands requiring a more accurate definition of their current color, or who are undertaking a comprehensive rebrand and shift in their color, and with digital brands whose colors do not translate well to the physical world of printed, coated or dyed materials.
TYING COLOR PSYCHOLOGY MESSAGING TO BRAND VALUES
Each color produces a physiological response and conveys its own psychological message and meaning.
Combining decades of ongoing consumer color preference study research with our knowledge of upcoming color trends, we help our clients leverage the power of color by creating tailored color messaging that will support color selection, generate exposure through marketing/social media and PR campaigns, increase brand or product visibility and produce greater consumer engagement.
COLOR DIRECTION FOR PRODUCT, PACKAGING, MARKETING/PR CAMPAIGNS AND WEB DESIGN
Our clients come to us for trusted thought leadership and color insights. We collaborate with our clients to create innovative, customized color ranges tailored to defined requirements and in line with brand vision; working closely to select colors or enhance existing core shades whose appeal will resonate with their target audience.
We highlight color selections with aesthetically provocative and culturally relevant imagery, creating a visceral color story supported by color psychology key words and unique color names.
• Color trend direction up to 5 years ahead
• Color palette recommendations for brand and products
• Brand color stories
• Unique color naming, messaging, and meanings
• Color palette validation
BUSINESS OF COLOR, TRENDS, BRAND VISUAL IDENTITY
Pantone Color Institute creates innovative and informational presentations or workshops focusing on the business of color – including color trends, color strategies, global color influences and the importance of color for brand visual identity.
Presentations and workshops can be tailored or personalized to meet audience need and interest level.