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How Many Pantone Colors Are You Missing?
14 October 2019
New colors and old guides mean you could be missing out. Find your guide below to see if you 're missing color:
If you haven't upgraded your Pantone Guides and books for several years, your colors are no longer meeting full market demand nor are they reliably accurate.
AGING EFFECTS: IS MY COLOR THE RIGHT COLOR?
Pantone guides and books are produced using the highest manufacturing standards. In each edition, we ensure:
However, our guides will not last forever. Due to handling, fading, and aging, your colors will appear inaccurate over time. That's why we recommend replacing your guides every 12 months, depending on your usage case and storage habits:
Pantone recommends replacing guides and books every 12, as normal usage and exposure will render your colors inaccurate.
PRODUCTION GUIDES: IS MY VENDOR LOOKING AT THE SAME COLOR?
One of the biggest design frustrations is the circle of rework that goes into getting the right color. We've all been there. Why is it so challenging? There are many reasons, but an easy one is that your production partners are using old guides.
If your guide is new but your printer's guide is even just a few years older, then your colors will no longer accurately match, which can cause:
So, if you use Pantone Products to specify or approve colors with your design or production partners, then you might want to encourage them to keep their guides up to date as well (e.g. buy them at the same time).
SOLID CHIPS TO THE RESCUE!
If you're concerned your production partners' guides aren't current then we recommend PANTONE Solid Chips always accompany artwork to ensure color accuracy.
Solid Chips are an excellent tool for color communication because:
To ensure accuracy, Pantone also recommends chips from our PANTONE SOLID CHIPS Books should always accompany artwork as standards to strive for on press.
NEW COLORS, NEW POSSIBILITIES!
Illustrating the present and reading the future, Pantone proudly introduced another 294 new colors in September 2019 to give designers a greater range of expression and freedom. Having the right colors to choose from is essential when making design decisions. Now with a total of 2,161 market-driven solid Pantone Colors, image the creative possibilities!
Here's what can be found inside our updated series of global color communication tools:
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