Edited by Franklin Till, VIEWPOINT COLOUR takes a lifestyle approach to color providing a global perspective across design. Combining evocative visual inspiration with context VIEWPOINT COLOUR highlights in-depth analysis of the personality traits of emerging color stories, explaining why they are relevant, their color implementation and design application. Each issue highlights one overarching theme supported by visual imagery, material direction, and trend forecasts in Pantone colors. The latest color news, color psychology research, designer and artists spotlights and future design influences are also featured. VIEWPOINT COLOUR - celebrating the poetic qualities of color, and the inspiring, artistic and aesthetic power of color in design.
In The Joy Issue, we explore the joy of creativity, featuring creatives who design joy into their practices to spread positivity, optimism, and happiness. Generating joy has a domino effect; uplifting and inspiring maker and creative which then spreads to those who encounter their work, in turn influencing mental health, helping us achieve happiness and meaning, even acting as a powerful force for activism and change. Responding with determination to the current challenges of the past two years, designers, creatives, thinkers, and activists featured in this issue, illustrate how color, creativity and ingenuity go hand in hand to bring joyfulness. Recognizing that what constitutes a joyful life is as individual as every human being, we embrace a range of colors from muted pastels and shades redolent of the earth to a euphoric showcase of zingy hues imbued with youthful energy to super bright tones reminiscent of grunge. We hope this issue brings not only inspiration, but a sense of joy, and an openness to be bold and playful.
All Trend Forecasting books are non-returnable/non-refundable.
SKU : VIEWPOINT-11
12.5” x 9.5” softcover on heavy weight paper stock
All color information provided using PANTONE Color references
The Joy Issue: Context of Re-discovering the Joy of Creativity, and its Positive Impacts on Life
Color Forecast 2023+: 4 Key Color Palettes – Dirty Pastels, Earth Rebel, New Wave (Y2K), Creative Grunge
Key Color Focus: Long Term and Directional Color Groupings
Pimp My Ride: Color/Material/Finish of Vehicle Surfaces of the Future
Fix Up: The Birth of Repair, the Move Towards Extended Product Life Over Newness
The Slum Studio: The Beauty and Joy of Remaking Discarded Garments
Woven Together: Joy of Making Through Emoji-Inspired Weaving
Spinning A Yarn: The Power and Pleasure of Textile Storytelling
Radio Blah Blah: Visual Essay Reflecting Creativity and Joy from a Platform for Younger Generation’s to discuss Climate Issues.
Creating New Realities: Purpose-led Design
The Talent: Profiles of Creatives who Imbue Joy, From a 3D designer, Vibrant Printmaker, Ceramist/Painter, to a Cake Artist, a Colorful Illustrator, and Knit and Crochet Maker.
Contributions by artists and designers around the globe expose a global perspective to color
Short- and long-term color direction allows you to select your colors based on your planning cycle
Actionable color intelligence from global color trend experts gives you confidence to make critical color choices
Lifestyle color approach streamlines the color planning process
Enables you to beginyour color planning with PANTONE FASHION, HOME + INTERIORS colors