PANTONE COLOR OF THE YEAR 2020

PANTONE COLOR OF THE YEAR 2020

PANTONE 19-4052 Classic Blue

INTRODUCING CLASSIC BLUE: INSTILLING CALM, CONFIDENCE, AND CONNECTION, THIS ENDURING BLUE HUE HIGHLIGHTS OUR DESIRE FOR A DEPENDABLE AND STABLE FOUNDATION ON WHICH TO BUILD AS WE CROSS THE THRESHOLD INTO A NEW ERA. 

 

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

 

Tools For Designers

More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools.

Read on to learn more about applying the Color of the Year 2020 across various industries, determine color values across our color systems, explore palettes and color harmonies and more.

CLASSIC BLUE IN FASHION

PANTONE 19-4052 Classic Blue is a poised and self-assured blue hue, elegant in its simplicity.  Genderless in outlook and seasonless in endurance, this foundational anchor shade enables color mixes throughout the spectrum, yet at the same time, makes a strong statement on its own. Emblematic of heritage but at the same time highly contemporary, versatile PANTONE 19-4052 Classic Blue takes on distinct appearances through application to different materials, finishes, and textures from shimmering metallics, lustrous sheens, and high-tech materials to hand crafted mixes and more fragile fabrics.

SHOP TOOLS FOR FASHION DESIGN

  

CLASSIC BLUE IN BEAUTY

In the ultimate display of personal expression, PANTONE 19-4052 Classic Blue makes a dramatic statement for eyes, nails, and hair in a variety of finishes from glittery and glam to dusty matte.

SHOP TOOLS FOR BEAUTY

  

CLASSIC BLUE IN HOME DÉCOR

Offering the promise of protection, PANTONE 19-4052 Classic Blue is a pervasive favorite for home. Creating a stable foundation on which to build, PANTONE 19-4052 Classic Blue injects creative confidence into interiors, transforming a space through unique color combinations and tonal statements. Easily applied across so many different materials, textures, and finishes, PANTONE 19-4052 Classic Blue is a dependable blue that can take you in many different directions, expressing tradition and elegance, as well as unexpected boldness.

SHOP TOOLS FOR HOME DÉCOR

  

CLASSIC BLUE IN GRAPHIC DESIGN AND PACKAGING

Because of PANTONE 19-4052 Classic Blue’s relation to the sky at dusk, something we see every day, it maintains a perception of dependability and constancy. A color we respond to viscerally as being trustworthy, PANTONE 19-4052 Classic Blue is an ideal shade for many applications in graphic design. This is especially true for packaging, where PANTONE 19-4052 Classic Blue conveys the message of credibility and reliability that today’s consumers are connecting to.

SHOP TOOLS FOR GRAPHICS

  

Palette Exploration

HOW TO USE THE PANTONE COLOR OF THE YEAR 2020

We have created five unique color palettes featuring PANTONE 19-4052 Classic Blue to help you bring this year’s special shade into your designs. Each palette conveys a different mood, illustrating the versatility of Classic Blue, and is supported by three suggested color combinations.

GET THE CLASSIC BLUE PALETTES

Pantone Connect, a time-saving color extension for Adobe® Creative Cloud®, includes five different pre-loaded color palettes featuring Classic Blue. These Color of the Year themed palettes, along with every other Pantone Color, are available to browse through and integrate directly into design files within Adobe Photoshop®, Illustrator®, and InDesign®. Pantone Connect also offers designers an easy way to convert to Pantone from non-Pantone colors and collaborate on palettes with teammates.

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PONDER

Surrounded by a palette of cool blues and an array of warm and soothing shades, thoughtful and meditative PANTONE 19-4052 Classic Blue helps induce a gently calming effect and feelings of peaceful tranquility to the human spirit.

COLOR HARMONIES

 

SNORKEL

Evocative of a bliss-filled tropical paradise, the enchanting color story in Snorkel transports us to an idyllic destination. The addition of a classic black and white creates a dramatic contrast with the depth and strength of PANTONE 19-4052 Classic Blue, providing the anchoring foundation.

COLOR HARMONIES

 

DESERT TWILIGHT

Suggestive of the early evening sky, the boundless PANTONE Classic Blue 19-4052 creates an elegant backdrop for a glittery grouping of sophisticated shades painted across the sky, adding illuminating sparkle to a Desert Twilight.

COLOR HARMONIES

 

EXOTIC TASTES

An intriguing and adventurous potpourri of tastes and colors reflective of natural seasonings, condiments and blue foods. Foods in blue similar to PANTONE 19-4052 Classic Blue are rich in anthocyanins, and with their relationship to wellness and self-care, help to build a solid foundation, acting as a form of protection for good health.

COLOR HARMONIES

 

UNTRADITIONAL

Nothing says untraditional better than an unusual and unexpected palette of colors. Standing at the helm is PANTONE 19-4052 Classic Blue, a foundational shade that sets the stage for unique combinations and fun color mixes, as well as other outrageous and surprisingly shimmery fashion statements.
COLOR HARMONIES