294 New PMS Colors – Uses and Best Practices

294 New Pantone Matching System^® Colors –
Uses and Best Practices

THE RIGHT COLORS MATTER

Pantone introduces our most comprehensive color collection to date for graphics, print, and packaging design including more new colors formulated specifically to align and better match to the Pantone Fashion, Home + Interiors (FHI) System.

CHOOSING THE RIGHT COLOR SYSTEM

Pantone produces, validates, and organizes thousands of colors into two different systems:

Pantone Matching System (PMS) – Colors for ink on paper, used for printed packaging, products, branding, marketing, promotional materials and other collateral. These colors and their corresponding numbers and names can be found in our Formula Guide, Solid Chips, Metallics, and Pastels & Neons products.

Fashion, Home + Interiors (FHI) – Colors for non-printed hard and soft goods, such as textiles, coatings, and paints. The colors found in the FHI System are matched on dyed fabric, as well as produced as lacquer on paper, which is similar to paint. TPG is primarily used when comparing paints and hard goods, whereas TCX represents our colors on cotton fabric to be used for fashion and soft goods.

For quick reference, please see the simple comparison chart below:

Because the appearance of a color can change based on the material on which it is produced, each system has been specifically developed to provide a comprehensive range of colors created for use on different material types. Choosing the right Pantone System ensures that the colors selected are achievable and reproducible on the specific materials being used.

For example: a color intended to be printed onto carton board would be best specified from the Pantone Matching System (PMS) for graphics and print, as these colors are designed to ensure the most expedient and accurate results when used on papers and packaging materials. If a textile color from Pantone’s Fashion, Home + Interiors (FHI) System were specified for printing on the same carton board, that color may not be possible to replicate without additional resources, cost, effort, and time. Similarly, a Pantone Color developed specifically for graphics and print may look completely different when attempted as dyed fabric – not all colors have a direct, corresponding color in the other system. Some colors may not be achievable on certain materials at all, even if the correct Pantone System is used for example, not all of our polyester colors can be achieved as vibrant or saturated when dyed in cotton. Due to metamerism, some PMS colors matched to TCX may appear different when comparing under D50 and D65 light sources.

Pantone knows designers and brands often create products involving multiple different materials, requiring specific colors to seamlessly match in all instances. For example, if a beverage company’s logo is red, then the expectation would be that the red would look the same as the logo on the printed packaging, on the digital website, on the cotton t-shirt, on the plastic toy, on the foam flip flops, on the metal can, on the glass, etc.

In these cases, you can reduce color development time and cost by choosing color from the Pantone System most relevant to the primary material, and then translating that color into another Pantone System to find the best match for the other materials used. For example, if you primary color exists primarily as a navy blue fabric, then you would start with the color from the FHI System and then cross reference it back to the closest matching color in PMS for the packaging.