SKU: VIEWPOINT-16
$159.00
Excl. GST
In BRAINPOWER we explore the biological and psychological relationship between color, the brain, and creativity. By affecting mood, memory, and mental state, color profoundly influences and shapes how we think, feel, and create. In 2026 color transcends its traditional role into an even more powerful tool for emotional connection and well-being. This shift towards emotionally driven color palettes speaks to a world craving comfort, unity, and empowerment. Color now nurtures us on a deeper level, transforming spaces, packaging and products into experiences that connect, uplift, and reflect our shared human journey in a profound way.
VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. We carefully analyze consumer behavior, socio-economic developments, cultural trends, and lifestyle; we put color and design into perspective, confirm emerging directions, monitor, and reconfirm maturing ideas to arrive at sound conclusions and color and design strategies for decision-makers in the fields of textiles, fashion, beauty, graphics, architecture, interior and industrial design.
