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VIEWPOINT Colour Issue 14 - Human Nature

SKU: VIEWPOINT-14

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Explore the inspirational nature of our relationship with the natural world

In HUMAN NATURE we explore the inspirational nature of our relationship with the natural world and the colours that merge us with the animal kingdom. We embrace the golds and browns of fake animal skins and furs, the changeant shades of mollusks, crustaceans, and beetles, and the splendid brights of terrestrial birds. AI imagines an incongruously beautiful multi-coloured world where man, nature, and machine all combine in new ways to live in harmony. Celebrating and respecting diversity and bio-inclusive culture, we recognize nature as a living entity fundamental to our survival and the importance of creating a harmonious collaboration with all life on earth.

VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. We carefully analyse consumer behaviour, socio-economic developments, cultural trends, and lifestyle; we put colour and design into perspective, confirm emerging directions, monitor, and reconfirm maturing ideas to arrive at sound conclusions and colour and design strategies for decision-makers in the fields of textiles, fashion, beauty, graphics, architecture, interior and industrial design.


Features

  • 12.5” x 9.5” softcover on heavy weight paper stock
  • 175 pages

Colours

All colour information provided using PANTONE Colour references

  • PANTONE COLOUR OF THE YEAR 2024: Expressing the Central Values of our Time Through the Language of Colour.
  • HUMAN NATURE: Our relationship to nature and interconnectedness with the natural world.
  • VISION ON COLOUR: Our five key themes featuring the inspiration behind our choices, visual imagery highlighting the colour story, the core shades and a major breakdown of mixes and harmonies.
  • COLOUR DIRECTIVES: The Big Topics - what’s going up and what’s going down: our edit of the essential colours for the new season including a colour mapping journey highlighting the evolution of these new colour directions.
  • CITY COLOURSCAPES: A city-by-city perspective on what’s going on where in global colour taste: Beijing, Florence, Paris, and San Francisco.
  • ARTWORLD FOCUS: Unveiling Mysticism and Resilience in the Caribbean explores the significant use of colour in the Caribbean islands, highlighting visual artist Kevin Osepa.
  • PHOTOGRAPHER SPOTLIGHT: Empathy and Power reveals the dynamics between humans and animals through the lens of influential conservation photographer, Ami Vitale.

Application

  • Contributions by artists and designers around the globe expose a global perspective to colour
  • Short- and long-term colour direction allows you to select your colours based on your planning cycle
  • Actionable colour intelligence from global colour trend experts gives you confidence to make critical colour choices
  • Lifestyle colour approach streamlines the colour planning process
  • Enables you to begin your colour planning with PANTONE FASHION, HOME + INTERIORS colours
$0.78
$456.78
$123,456.78