SKU: VIEWPOINT-16
$159.00
Excl. GST
In BRAINPOWER we explore the biological and psychological relationship between colour, the brain, and creativity. By affecting mood, memory, and mental state, colour profoundly influences and shapes how we think, feel, and create. In 2026 colour transcends its traditional role into an even more powerful tool for emotional connection and well-being. This shift towards emotionally driven colour palettes speaks to a world craving comfort, unity, and empowerment. Colour now nurtures us on a deeper level, transforming spaces, packaging and products into experiences that connect, uplift, and reflect our shared human journey in a profound way.
VIEWPOINT COLOUR reflects current and future market conditions with an approach that aims to balance the informative and insightful with the inspirational and innovative. We carefully analyse consumer behaviour, socio-economic developments, cultural trends, and lifestyle; we put colour and design into perspective, confirm emerging directions, monitor, and reconfirm maturing ideas to arrive at sound conclusions and colour and design strategies for decision-makers in the fields of textiles, fashion, beauty, graphics, architecture, interior and industrial design.
